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Daily Sales Tip: Selling the relationship
by Business consultant Joe Takash
While it’s true that
buyers are a lot more price-conscious these days, some salespeople have been
able to parlay that into a way to generate more business.
If all signs point to prices rising, salespeople can explain that buying (or
renewing a contract) now – at the existing price – may save customers a great
deal of money down the line.
It’s an approach that builds additional trust with buyers, while boosting sales
and creating a sense of urgency.
