Tag: digital targeting

Free Marketing and Advertising Research and training.

How many commercials should I run?

How advertising and marketing communications work – Sales activation vs Brand building

How advertising and marketing communications work It’s important to understand marketing and branding works in two distinct ways over the short and long term; Sales activation and Brand building Sales Activation We call the short term “sales activation” The short terms of advertising are easy to understand. This is any type of marketing activity that’s…
Read more

Local Look Back Using historical geofence data to target customers from the PAST

Use Historical Geo-fencing to target your previous customers today!

If you’re finding it hard to get customers IN your door, use historical geofencing data to target your previous customers and put your message in front of THEM!