Tag: marketing

Free Marketing and Advertising Research and training.

Auto Dealership advertising case study

Kia dealership aims to grow monthly conversion from their website | Case study with radio and digital combined

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How many commercials should I run?

How advertising and marketing communications work – Sales activation vs Brand building

How advertising and marketing communications work It’s important to understand marketing and branding works in two distinct ways over the short and long term; Sales activation and Brand building Sales Activation We call the short term “sales activation” The short terms of advertising are easy to understand. This is any type of marketing activity that’s…
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Case Study on Hair Salons

Case Study – Using Digital Display for Hair Salons

Campaign Dates: Part 1: 8/12 – 9/12/20, Part 2: 11/5 – 12/5/20 (excluding Thanksgiving Holiday weekend), & Part 3: December 10, 2020 – January 10, 2021 by Brenda Jones, Cumulus Media Challenge: To increase business during a pandemic by creating awareness of safety precautions implemented in each store while also measuring the activity of which…
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Keith Hanshaw - Media Consultant
TRADE for it

Not ready to pay for it? TRADE for it!

I’m working on a February promotion and I’m looking for big ticket items to TRADE for advertising: Home Improvements (roof, kitchen, windows, bath), car, motorcycle, ATV, side by side, snowmobile, wedding packages, school tuition, clothing, Lasik surgery, recreation / vacations, braces or invisalign treatments, apartment rentals / lease, jewelry, or $1,000 gift certificates to your…
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