khanshaw, Author at Free Marketing Help

What’s In A Name? A Lot When It Comes To Your Business

March 12, 2021

Consumers buy products for many reasons, and whether consciously or subconsciously, your business’s name can influence this decision. On today’s Free Marketing Help blog, we look at some of the considerations that business owners must take when choosing a moniker. From legal issues to finding a matching domain, your quest for the perfect business name starts here.

Kia dealership aims to grow monthly conversion from their website | Case study with radio and digital combined

February 24, 2021

https://www.linkedin.com/embed/feed/update/urn:li:ugcPost:6770413280340041728

How advertising and marketing communications work – Sales activation vs Brand building

February 22, 2021

How advertising and marketing communications work It’s important to understand marketing and branding works in two distinct ways over the short and long term; Sales activation and Brand building Sales Activation We call the short term “sales activation” The short terms of advertising are easy to understand. This is any type of marketing activity that’s…
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competing against carvana and online auto dealers

How to position your local car dealership against online dealers like Carvana, Carmax and Vroom

February 18, 2021

If you own a auto dealership and you’re looking for ways to compete against the online auto dealers, here are some competitive advantages!

Local Look Back Using historical geofence data to target customers from the PAST

Use Historical Geo-fencing to target your previous customers today!

February 10, 2021

If you’re finding it hard to get customers IN your door, use historical geofencing data to target your previous customers and put your message in front of THEM!

About Keith Hanshaw

Keith Hanshaw is a senior media consultant with Cumulus Media / Cumulus Digital, based out of the Harrisburg, PA market. Keith handles digital for national accounts and can provide radio rates and schedules for any of our 423 radio stations across 83 US markets.

If you need help growing in a single market or multiple markets in the US, Keith can coordinate your marketing buy and provide a complete marketing campaign that will reach your goals and stay on budget. He can help you grow your business and offer advice or direction to help you succeed with radio advertising, digital direct mail (e-mail campaigns), Keyword targeting and re-targeting, website design and hosting, reputation management and hyper-targeting with geo-fencing technology. Schedule a meeting to discuss your specific marketing needs.

Keith is an expert at targeting and hiring employees from competitors and is extremely knowledgeable when it comes to digital display targeting.

As an entrepreneur and business owner himself, Keith has a passion for helping other small business owners GROW their business.

Keith started in radio in 1986, as an intern at WINK 104. Since then, Keith has managed a fast food restaurant (McDonalds), a grocery store (The Cannery) and a convenience store (Pensupreme) . He served in the US Air Force Air National Guard for 14 years. (193d Special Operations Wing) He started and operated a web design company (Internet Strategies) , a magic shop (Hershey Magic), a custom minted coin company (Quality Challenge Coins), produced an improv comedy troupe (Don’t Break the Streak) and managed a comedy club (Harrisburg Comedy Zone).

In 2009 he and a friend went into business and started a new company (Gray Water Ops), that creates custom patches, lapel pins and coins.

In 2011 Keith returned to radio as a sales representative with Cumulus Media. Since then, Keith has worked selling radio for six different stations in Harrisburg, PA, six radio stations in the Ocean City, MD market and now back in Harrisburg, selling radio and digital direct mail campaigns for Cumulus Media nationwide.

Author: khanshaw