Author: khanshaw

Free Marketing and Advertising Research and training.

The way consumers shop will change forever this year. Here’s how

Online shopping has now reached a decade of maturity. We all use services like Amazon Subscribe & Save — and we do so through our phones, following advertisements we see on Facebook. In 2016, we saw some of the first hints of how traditional stores are about to change, too: an Amazon store that lets…
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Survey: Retail execs optimistic about 2017

Retail executives are bullish on 2017. That’s according to a survey from TD Bank, which polled 173 retail executives at the National Retail Federation’s annual Big Show in New York City. Seventy-four percent of the retailers said they believe sales will increase in the next 12 months. What’s more, 81 percent of the retailers reported…
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What will tip the scales for the furniture industry in 2017?

The furniture industry enters 2017 amidst a period of dynamic change. A new administration has entered the White House with new personnel and policies that portend significant changes for the American economy, global trade and the domestic regulatory environment. At the same time, the makeup of the furniture industry’s consumer audience is undergoing a fundamental…
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5 trends landscapers can expect to see in 2017

If you want to stay ahead of the curve it’s always a good idea to keep an eye on the popular landscaping trends. Not all of them may apply to your business, but they may show where you can add to or adjust some of your services. One of the five trends you can expect…
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Daily Sales Tip – Maintain a file of testimonials

Sales consultant/author Jill Konrath Sales prospects who work in the same industry are prone to face similar challenges. That’s why top salespeople collect as many testimonials as possible from existing buyers. Keeping a file of them allows salespeople to choose two or three testimonials that speak to a prospect’s biggest challenges. Once prospects see evidence…
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