Daily Sales Tip – Be a storyteller

Keith Hanshaw, Media Consultant

Bestselling authors and brothers Chip and Dan Heath wrote a book, Made to Stick, about how to create lasting ideas in the minds of those you communicate with.

It was found through several studies that about 63 percent of people remembered the facts of a story while only about 5 percent remembered the same facts or information when it was provided as an unrelated piece of information.

Creating a memorable story about how a product or service was used in a way that is relative to your buyer is a critical factor in making a sale. Not only does this also bring you in as a problem-solver, but it provides a positive emotional and cognitive experience for the decision-maker, all which are essential in making a sale.

Source: Sales coach Doug Dvorak

If you work in Central Pennsylvania and own a business, I’d like to talk with you, about working together to help you grow your business. Contact me at Keith.Hanshaw@Cumulus.com to request a meeting or call me at 717-443-4757 or visit my website for more sales tips and marketing help! http://FreeMarketingHelp.org

Daily Sales Tip – Just Be Yourself

Keith Hanshaw, Media Consultant

Being genuine can’t be faked. Customers can tell when you are seriously interested in the product or service you are selling, and they know when you stand behind them.

Along the same lines, your customers know when you’re being yourself – even if they don’t REALIZE they know this. Your customers are more likely to respond favorably and will more likely come back to you again and again when they see you as a real person or even a friend -– instead of just a salesperson.

Source: Sales author Brian Horn

If you work in Central Pennsylvania and own a business, I’d like to talk with you, about working together to help you grow your business. Contact me at Keith.Hanshaw@Cumulus.com to request a meeting or call me at 717-443-4757 or visit my website for more sales tips and marketing help! http://FreeMarketingHelp.org

Daily Sales Tip – Use Their Words

Keith Hanshaw, Media Consultant

Prospects and clients use words that they have attached a certain meaning to. These words bring to their mind a certain picture and a certain emotion. These words are powerful, and capturing and using their words ensures that you connect with their meaning and the emotion it elicits.

Listen carefully for the language that your prospects and clients use and capture their word choices. Use their word choices in your conversations and presentations. If their word choices are meaningful, and they are, then adopt them as your language in your presentations and your proposals. Use their words to explain your ideas.

Source: Sales author Anthony Iannarino

If you work in Central Pennsylvania and own a business, I’d like to talk with you, about working together to help you grow your business. Contact me at Keith.Hanshaw@Cumulus.com to request a meeting or call me at 717-443-4757 or visit my website for more sales tips and marketing help! http://FreeMarketingHelp.org

Daily Sales Tip – Been saving that ace in the hole? Might be time to play it

Keith Hanshaw, Media Consultant

The same is true in poker as in sales – you don’t want to put all your cards on the table right away. But good players know how and when to play their cards, and don’t go down with a good one up their sleeve.

Now might be the time to play that card if you have it. Obviously this depends on how you assess your prospects and their worth, but if the opportunity presents itself, make a play and let the chips fall where they may.
Source: Marketing strategist Mick Bassett

If you work in Central Pennsylvania and own a business, I’d like to talk with you, about working together to help you grow your business. Contact me at Keith.Hanshaw@Cumulus.com to request a meeting or call me at 717-443-4757 or visit my website for more sales tips and marketing help! http://FreeMarketingHelp.org

Daily Sales Tip – Say the magic word

Keith Hanshaw, Media Consultant

Certain words and phrases simply have magical powers. The word “because” is one of them.

In a sentence, “because” triggers the listener’s brain to say, “Oh, the thing I’m going to hear after this word will be a justification for the thing I heard before it,” and the magical way this word works can be a formidable ally in your sales efforts.

Source: Sales executive David Priemer

If you work in Central Pennsylvania and own a business, I’d like to talk with you, about working together to help you grow your business. Contact me at Keith.Hanshaw@Cumulus.com to request a meeting or call me at 717-443-4757 or visit my website for more sales tips and marketing help! http://FreeMarketingHelp.org