Recruiting Sales Tips - Blog | Free Marketing Help

Just Released January 2019 U.S. Employment Figures

January Jobs Report Smashes Expectations

The longest period of continuous job growth on record.

Unprecedented Job Growth

The economy added 304,000 jobs in January, well exceeding market expectations.
This was the 100th consecutive month of positive jobs growth—the longest period of continuous jobs growth on record.
This was the 16th consecutive month with at least 100,000 jobs created.
Since President Trump’s election, there have been 5.3 million jobs created.
In January there were significant jobs gains in construction (52,000), transportation and warehousing (27,000), and mining and logging (7,000).

Historically Low Unemployment

This marks the 11th consecutive month that the unemployment rate was at-or-below 4 percent, the longest streak in nearly five decades.
Since the President was elected, nearly 1.6 million prime-age workers (25 to 54 years of age) have entered or re-entered the labor market.
The labor force participation rate reached 63.2 %–the highest since August 2013.
In January of 2019, over 70 percent of workers entering employment came from out of the labor force rather than from unemployment.

Rising Wages

Nominal average hourly earnings rose by 3.2% over the past 12 months.
- This is the 6th straight month that year-over-year wage gains were at or above 3 percent.
- Prior to 2018, nominal average hourly wage gains had not reached 3 percent since April 2009.

Nominal average weekly earnings increased to 3.5% over the past 12 months.
Real wages are growing with inflation at 1.8%, well below nominal wage growth.

How you can fill your job openings in 2019

With it being harder to find employees, recruiters are turning to employee sniping from competitors and offering them better pay, better benefits and better working conditions to steal skilled workers away from where they currently work. Loyalty to the workplace is few and far between in today’s work force. Recruitment solutions are needed to help fill positions all over the country.

If you’re a recruiter or HR professional and you’re struggling to fill your open positions, watch this brief 2 minute video that explains HOW we’re able to target and snipe employees from nearby businesses.

Recruitment Solutions #RecruitmentSolutions

Recruitment Solutions

I talked to a recruiter for a small local business the other day, about their recruitment solutions. Getting some companies to look at something NEW is tough… especially when “that’s how they’ve ALWAYS done it!” She told me her boss still pays to advertise in the yellow pages and classified section….. “What?” If you’re using outdated methods like the yellow pages, to attract new customers, you’re wasting your money. The same goes for recruiting. If you’re spending money in newspaper classified sections or online job boards, you’re wasting money!

Even the job boards believe Radio is where your marketing should be!

Watch my video below to find out why!

Indeed, one of the biggest job boards online, is one of the TOP 3 radio advertisers across the country! (Geico, Home Depot and Indeed) Even the job boards believe RADIO is where your marketing should be! If you want to catch fish, the old phrase stands true, “Fish where the fish are” and in your case, as a recruiter, the fish are in other people’s fish tanks!

With unemployment being at an all-time low, you have to think outside the box when targeting new recruits. Your recruitment solutions that used to work aren’t working. Passive job seekers are the “NEW” job seekers! A passive job seeker is someone who currently does the job you need done but for someone else. Head hunting is another term that means the same thing; hiring employees away from other companies.

Here is a short video that explains how we can help target specific employees inside your competitors buildings!

If you need a recruitment solution that works, contact me for a free, no obligation online demo to discuss how this could work for your unique situation. It doesn’t matter where you are in the USA. We can geo-fence and target any business, building, campus or event and get YOUR recruitment message in front of the RIGHT people! Recruitment solutions that WORK!

Daily Sales Tip: Pause and listen

Source: Sales consultant Colleen Francis

Let’s be honest: Do you really listen to what your customers have to say, or are you just catching your breath between questions?

If that sounds a little too familiar, try counting silently to three (at a regular speaking pace!) every time your prospect finishes talking.

This will give them enough time to gather their thoughts and continue what they were saying if they haven’t finished, while also not being a long enough pause to seem awkward if they are done talking, and are simply waiting for your response.

Daily Sales tip: Sizing up the competition

by Business author Mark Faust

The best lens through which to see your competitors is that of your customers. Regularly asking customers who and what the alternatives to your solutions are may increase selling effectiveness.

The following questions will help you establish positioning points for a product or service:

— What do you offer the customer that no one else offers? (Points of competitive uniqueness.) Unique advantages of a product or service are rare.

— What do you offer that is demonstratively better than the competition? (Points of competitive advantage.) Advantages are most powerful when you have proof of your advantage’s reality and value.

— Where are you equal with your competitors? (Points of equality.) Calling out an equality may help neutralize a competitor who touts it as an advantage.

— What are your weaknesses that may hinder your offering to the customer? (Points of competitive weakness.) This weakness can be re-positioned as a chosen weakness that highlights the competitive advantage of your offering. A higher price may mean better quality and service.

Daily Sales Tip: Establish rapport first

by Sales consultant Dianne Durkin

Being very excited and motivated about sales, salespeople often want potential clients to know all of the wonderful features, facts and benefits about their company, products and services. This leads many salespeople into presentation mode, or as some refer to it, “pitch mode,” when instead, they should launch into a thorough Q&A session that will help them build rapport and gain the potential client’s respect.

Leave barraging the client with facts and figures to your competitors. Smart salespeople will ask questions so they can better understand potential client needs. The clients will tell you how they perceive their situation by answering your questions.

After listening, sales reps can then use the client’s terms and tone of voice to represent their products or services, and use the client’s words to explain how you and your company can best meet their overall needs and objectives.