Sales Tips

Free Marketing and Advertising Research and training.

Local Look Back Using historical geofence data to target customers from the PAST

Use Historical Geo-fencing to target your previous customers today!

If you’re finding it hard to get customers IN your door, use historical geofencing data to target your previous customers and put your message in front of THEM!

Case Study on Hair Salons

Case Study – Using Digital Display for Hair Salons

Campaign Dates: Part 1: 8/12 – 9/12/20, Part 2: 11/5 – 12/5/20 (excluding Thanksgiving Holiday weekend), & Part 3: December 10, 2020 – January 10, 2021 by Brenda Jones, Cumulus Media Challenge: To increase business during a pandemic by creating awareness of safety precautions implemented in each store while also measuring the activity of which…
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AM/FM Radio Retains Dominant ‘Share Of Ear’

Despite the coronavirus, AM/FM radio remains the nation’s leading audio platform with a 43% share of time spent with audio among persons 18+, according to the second quarter 2020 ”Share of Ear” study released by Edison Research this week to subscribers. The next three sources of audio don’t carry commercials: music videos on YouTube, which…
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What’s your re-opening plan?

As you prepare to re-open your business…have you thought about how you will you let customers know you’re open again?  Cumulus Media can help.  Radio advertising reaches more customers today, in more places and in more ways than ever before.  And radio advertising is a very affordable option.  You need to reach as many people…
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