Category: videos

Free Marketing and Advertising Research and training.

Having Trouble Hiring?

Get Help Hiring: How to recruit in 2021

If you’re in human resources and finding it harder to fill open positions, it may be time to try something different…. Posting classified ads in the newspaper and paying to post or sponsor job listings on job boards isn’t as effective as it once was!

How many commercials should I run?

How advertising and marketing communications work – Sales activation vs Brand building

How advertising and marketing communications work It’s important to understand marketing and branding works in two distinct ways over the short and long term; Sales activation and Brand building Sales Activation We call the short term “sales activation” The short terms of advertising are easy to understand. This is any type of marketing activity that’s…
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Local Look Back Using historical geofence data to target customers from the PAST

Use Historical Geo-fencing to target your previous customers today!

If you’re finding it hard to get customers IN your door, use historical geofencing data to target your previous customers and put your message in front of THEM!

Just Released January 2019 U.S. Employment Figures

January Jobs Report Smashes Expectations The longest period of continuous job growth on record. Unprecedented Job Growth The economy added 304,000 jobs in January, well exceeding market expectations. This was the 100th consecutive month of positive jobs growth—the longest period of continuous jobs growth on record. This was the 16th consecutive month with at least…
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Recruitment Solutions #RecruitmentSolutions

Recruitment Solutions I talked to a recruiter for a small local business the other day, about their recruitment solutions. Getting some companies to look at something NEW is tough… especially when “that’s how they’ve ALWAYS done it!” She told me her boss still pays to advertise in the yellow pages and classified section….. “What?” If…
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