Kia dealership aims to grow monthly conversion from their website | Case study with radio and digital combined
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How advertising and marketing communications work It’s important to understand marketing and branding works in two distinct ways over the short and long term; Sales activation and Brand building Sales Activation We call the short term “sales activation” The short terms of advertising are easy to understand. This is any type of marketing activity that’s…
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Campaign Dates: Part 1: 8/12 – 9/12/20, Part 2: 11/5 – 12/5/20 (excluding Thanksgiving Holiday weekend), & Part 3: December 10, 2020 – January 10, 2021 by Brenda Jones, Cumulus Media Challenge: To increase business during a pandemic by creating awareness of safety precautions implemented in each store while also measuring the activity of which…
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Everyone is looking for the best way to drive traffic to their dealership. Statistically, TV, Radio and digital are the top three choices. Radio puts you in front of a large audience and you need to be able to REACH people with your offer! With TV viewership on a decline, especially with ad watching and…
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