2300 Vartan Way Suite 130 Harrisburg, PA 17110
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Keith.Hanshaw@Cumulus.com

Tag: how to

Helping your business GROW through effective radio and digital marketing and advertising.

How to do “direct mail” Better. Step 1: Stop doing direct mail.

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Recruiting in 2019: How to

If you’re in the HR or recruiting business, you’ve no doubt found it harder to fill positions. Recruitment Solutions for 2019 With unemployment being under 4%, posting classified ads and spending thousands of dollars on job board listings delivers less than desirable results. Why? Because everyone who wants to work is gainfully employed. In the…
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Recruitment Solutions #RecruitmentSolutions

Recruitment Solutions I talked to a recruiter for a small local business the other day, about their recruitment solutions. Getting some companies to look at something NEW is tough… especially when “that’s how they’ve ALWAYS done it!” She told me her boss still pays to advertise in the yellow pages and classified section….. “What?” If…
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Daily Sales tip: Sizing up the competition

by Business author Mark Faust The best lens through which to see your competitors is that of your customers. Regularly asking customers who and what the alternatives to your solutions are may increase selling effectiveness. The following questions will help you establish positioning points for a product or service: — What do you offer the…
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Daily Sales Tip: Establish rapport first

by Sales consultant Dianne Durkin Being very excited and motivated about sales, salespeople often want potential clients to know all of the wonderful features, facts and benefits about their company, products and services. This leads many salespeople into presentation mode, or as some refer to it, “pitch mode,” when instead, they should launch into a…
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