Tag: how to

Free Marketing and Advertising Research and training.

Auto Dealership advertising case study

Kia dealership aims to grow monthly conversion from their website | Case study with radio and digital combined

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How many commercials should I run?

How advertising and marketing communications work – Sales activation vs Brand building

How advertising and marketing communications work It’s important to understand marketing and branding works in two distinct ways over the short and long term; Sales activation and Brand building Sales Activation We call the short term “sales activation” The short terms of advertising are easy to understand. This is any type of marketing activity that’s…
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Case Study on Hair Salons

Case Study – Using Digital Display for Hair Salons

Campaign Dates: Part 1: 8/12 – 9/12/20, Part 2: 11/5 – 12/5/20 (excluding Thanksgiving Holiday weekend), & Part 3: December 10, 2020 – January 10, 2021 by Brenda Jones, Cumulus Media Challenge: To increase business during a pandemic by creating awareness of safety precautions implemented in each store while also measuring the activity of which…
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How to do “direct mail” Better. Step 1: Stop doing direct mail.

Learn how to do a direct mail campaign better!

Recruiting in 2019: How to

If you’re in the HR or recruiting business, you’ve no doubt found it harder to fill positions. Recruitment Solutions for 2019 With unemployment being under 4%, posting classified ads and spending thousands of dollars on job board listings delivers less than desirable results. Why? Because everyone who wants to work is gainfully employed. In the…
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