Skip the easy-to-achieve goals and aim higher

Daily Sales Tip Free Marketing Help

Setting goals that are easily achieved can defeat the purpose of goal setting. The desire to do better should be behind any goals that are set.

Top salespeople use goal setting to outline challenges for themselves that encourage them towards making a stronger sales impact. Challenging goals should:

— Present a challenge while still being achievable; unachievable goals can be discouraging rather than encouraging, and don’t provide the same benefits that realistic goal setting can.
— Be aligned with your personal and professional desires; the more involved you are with the goals you set, the more likely you are to achieve them.
— Reflect the core priorities of your organization; in this way your goal setting can benefit you and your employer and lead to recognition and other career benefits.

Recruiting in 2019: How to

Recruitment Solutions

If you’re in the HR or recruiting business, you’ve no doubt found it harder to fill positions.

Recruitment Solutions for 2019

With unemployment being under 4%, posting classified ads and spending thousands of dollars on job board listings delivers less than desirable results.

Why? Because everyone who wants to work is gainfully employed. In the past, recruiters would get multiple applicants for every position and sift through resumes looking for the right candidate. In today’s hiring world, you need to target the PASSIVE job seeker. The new focus is on sniping employees from competitors. Passive job seekers are currently employed. They get up every morning and go to work and do the same job you need them to do, just for someone else. Twenty years ago, it wasn’t uncommon to find employees who have been at the same job for ten or twenty years or more. People had loyalty to their job and the role they played in their business. Twenty years ago, people weren’t looking for a “new job” unless they wanted more pay or were unhappy where they currently were.

In 2019 we have to approach the hiring and recruiting process differently. With digital technology, we can now target passive job seekers who are currently working inside specific buildings. If you’re hiring warehouse workers (to include material handlers and forklift operators) and you need to keep a constant stream of applicants coming in, fish where the fish are!

Fish where the fish are

I read an article by Wayne Ens called “Lessons from a fish.” He points out some interesting points:

  • Bigger bait catches bigger fish – By targeting competing businesses, you are reaching a company full of potential new hires!
  • Fish in non-traditional places – Classified newspaper sections and job boards are no longer the best choice. Even job boards are using radio to attract the active job seekers! Using Digital allows you to target down to WHO is working inside a specific building!
  • Change your approach – Geo-fenced targeted digital marketing is a new recruitment solution tool. Don’t get stuck in the rut of “doing what you’ve always done” because that doesn’t work anymore, in 2019! If you’re struggling to fill positions, try a new approach!

Here is a brief 2 minute video to explain how it works!

If you’re interested in working with #EmployeeSniper @KeithHanshaw to help you fill your positions, contact me at 717-901-3461 or by email at Keith.Hanshaw@Cumulus.com

Just Released January 2019 U.S. Employment Figures

January Jobs Report Smashes Expectations

The longest period of continuous job growth on record.

Unprecedented Job Growth

  • The economy added 304,000 jobs in January, well exceeding market expectations.
  • This was the 100th consecutive month of positive jobs growth—the longest period of continuous jobs growth on record.
  • This was the 16th consecutive month with at least 100,000 jobs created.
  • Since President Trump’s election, there have been 5.3 million jobs created.
  • In January there were significant jobs gains in construction (52,000), transportation and warehousing (27,000), and mining and logging (7,000).

Historically Low Unemployment

  • This marks the 11th consecutive month that the unemployment rate was at-or-below 4 percent, the longest streak in nearly five decades.
  • Since the President was elected, nearly 1.6 million prime-age workers (25 to 54 years of age) have entered or re-entered the labor market.
  • The labor force participation rate reached 63.2 %–the highest since August 2013.
  • In January of 2019, over 70 percent of workers entering employment came from out of the labor force rather than from unemployment.

Rising Wages

  • Nominal average hourly earnings rose by 3.2% over the past 12 months.
    • This is the 6th straight month that year-over-year wage gains were at or above 3 percent. 
    • Prior to 2018, nominal average hourly wage gains had not reached 3 percent since April 2009.
  • Nominal average weekly earnings increased to 3.5% over the past 12 months.
  • Real wages are growing with inflation at 1.8%, well below nominal wage growth.

How you can fill your job openings in 2019

With it being harder to find employees, recruiters are turning to employee sniping from competitors and offering them better pay, better benefits and better working conditions to steal skilled workers away from where they currently work. Loyalty to the workplace is few and far between in today’s work force. Recruitment solutions are needed to help fill positions all over the country.

If you’re a recruiter or HR professional and you’re struggling to fill your open positions, watch this brief 2 minute video that explains HOW we’re able to target and snipe employees from nearby businesses.

Recruitment Solutions #RecruitmentSolutions

Recruitment Solutions

Recruitment Solutions

I talked to a recruiter for a small local business the other day, about their recruitment solutions. Getting some companies to look at something NEW is tough… especially when “that’s how they’ve ALWAYS done it!” She told me her boss still pays to advertise in the yellow pages and classified section….. “What?” If you’re using outdated methods like the yellow pages, to attract new customers, you’re wasting your money. The same goes for recruiting. If you’re spending money in newspaper classified sections or online job boards, you’re wasting money!

Keith Hanshaw Employee Sniper


Even the job boards believe Radio is where your marketing should be!

Watch my video below to find out why!

Indeed, one of the biggest job boards online, is one of the TOP 3 radio advertisers across the country! (Geico, Home Depot and Indeed) Even the job boards believe RADIO is where your marketing should be! If you want to catch fish, the old phrase stands true, “Fish where the fish are” and in your case, as a recruiter, the fish are in other people’s fish tanks!

With unemployment being at an all-time low, you have to think outside the box when targeting new recruits. Your recruitment solutions that used to work aren’t working. Passive job seekers are the “NEW” job seekers! A passive job seeker is someone who currently does the job you need done but for someone else. Head hunting is another term that means the same thing; hiring employees away from other companies.

Here is a short video that explains how we can help target specific employees inside your competitors buildings!

If you need a recruitment solution that works, contact me for a free, no obligation online demo to discuss how this could work for your unique situation. It doesn’t matter where you are in the USA. We can geo-fence and target any business, building, campus or event and get YOUR recruitment message in front of the RIGHT people! Recruitment solutions that WORK!

recruitment solutions above


Free Marketing Help

Daily Sales Tip: Pause and listen

Source: Sales consultant Colleen Francis

Daily Sales Tip Free Marketing Help

Let’s be honest: Do you really listen to what your customers have to say, or are you just catching your breath between questions? 

If that sounds a little too familiar, try counting silently to three (at a regular speaking pace!) every time your prospect finishes talking. 

This will give them enough time to gather their thoughts and continue what they were saying if they haven’t finished, while also not being a long enough pause to seem awkward if they are done talking, and are simply waiting for your response.