The natural inclination when you’ve received a referral is to pick up the phone and call the prospect. Wrong move.
When you simply pick up the phone and call, you’re giving the prospect the opportunity to determine you’re nothing but another tele-marketer and to mentally cut you off before you even have the opportunity to bring up your client’s name.
There are a number of ways of contacting a referred prospect, but the key is to get a personal introduction, not just a name and phone number.
Source: Sales trainer/author Paul McCord
If you work in Central Pennsylvania and own a business, I’d like to talk with you, about working together to help you grow your business. Contact me at Keith.Hanshaw@Cumulus.com to request a meeting or call me at 717-443-4757 or visit my website for more sales tips and marketing help! http://FreeMarketingHelp.org
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