When you only offer one solution to a customer, the only possible response is to say yes or no. Whenever possible, offer two or more alternatives and ask the customer to choose the one that is best for them.
A good way to phrase this is to say something like “… based on what you told me about your needs, I think that these two products/services would work well for you. Which would you prefer?”
There are several advantages to offering alternatives to a customer. It doesn’t come across as pushy, lets the customer pick the product/service/option that works best for them, and shows the customer that you are trying to provide something that truly meets their needs.
Source: Sales trainer Bill McCormick
If you work in Central Pennsylvania and own a business, I’d like to talk with you, about working together to help you grow your business. Contact me at Keith.Hanshaw@Cumulus.com to request a meeting or call me at 717-443-4757 or visit my website for more sales tips and marketing help! http://FreeMarketingHelp.org
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