Here are three benefits of good listening:
1. Listening builds trust. The best salespeople are good listeners who seem concerned with customer needs and help them purchase products or services in a cost-effective way.
2. Listening lowers resistance. It reduces tension and defensiveness on the part of customers who realize they aren’t going to be pushed into making a purchase through the force of words.
3. Listening builds self-esteem for customers. It’s flattering for a customer to know that a salesperson is listening intently to what’s being said.
If you work in Central Pennsylvania and own a business, I’d like to talk with you, about working together to help you grow your business. Contact me at Keith.Hanshaw@Cumulus.com to request a meeting or call me at 717-443-4757 or visit my website for more sales tips and marketing help! http://FreeMarketingHelp.org
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