Tag: Cumulus Media

Free Marketing and Advertising Research and training.

How many commercials should I run?

How advertising and marketing communications work – Sales activation vs Brand building

How advertising and marketing communications work It’s important to understand marketing and branding works in two distinct ways over the short and long term; Sales activation and Brand building Sales Activation We call the short term “sales activation” The short terms of advertising are easy to understand. This is any type of marketing activity that’s…
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competing against carvana and online auto dealers

How to position your local car dealership against online dealers like Carvana, Carmax and Vroom

If you own a auto dealership and you’re looking for ways to compete against the online auto dealers, here are some competitive advantages!

Case Study on Hair Salons

Case Study – Using Digital Display for Hair Salons

Campaign Dates: Part 1: 8/12 – 9/12/20, Part 2: 11/5 – 12/5/20 (excluding Thanksgiving Holiday weekend), & Part 3: December 10, 2020 – January 10, 2021 by Brenda Jones, Cumulus Media Challenge: To increase business during a pandemic by creating awareness of safety precautions implemented in each store while also measuring the activity of which…
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How to do “direct mail” Better. Step 1: Stop doing direct mail.

Learn how to do a direct mail campaign better!

C-Auto: A marketing program for Auto Dealers

Everyone is looking for the best way to drive traffic to their dealership. Statistically, TV, Radio and digital are the top three choices. Radio puts you in front of a large audience and you need to be able to REACH people with your offer! With TV viewership on a decline, especially with ad watching and…
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