Recruiting Sales Tips - Blog | Free Marketing Help

When in a slump, do something else you’re good at

September 13, 2019

Sales situations can push you outside of your comfort zone, and sometimes a slump is a symptom of being outside your comfort zone for too long. Even if you are the type of person who thrives on being outside of your comfort zone, you still need those moments when you’re completely in your element, doing…
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Never rush the sale or the customer

September 13, 2019

This is a very important step that can help give the prospect the right perception of you and your company. Rushing them instead of letting them come to their own decision to buy can create hostilities that can’t be overturned. It can make the difference between getting the sale and creating a loyal customer, and…
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Why do people advertise?

June 14, 2019

https://www.youtube.com/watch?v=QQ8Rw5CIBfM?t=57

C-Auto: A marketing program for Auto Dealers

June 12, 2019

Everyone is looking for the best way to drive traffic to their dealership. Statistically, TV, Radio and digital are the top three choices. Radio puts you in front of a large audience and you need to be able to REACH people with your offer! With TV viewership on a decline, especially with ad watching and…
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Even Indeed Understands The Power Of Radio

April 8, 2019

(By Rick Fink) It was just reported that Indeed, America’s largest online job board, was radio’s largest advertiser for the week. This isn’t something that happened overnight. Over the past several months they have steadily grown in the ranks. The question is, why? Regardless of what part of the country you live in or what type…
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About Keith Hanshaw

Keith Hanshaw is a senior media consultant with Cumulus Media / Cumulus Digital, based out of the Harrisburg, PA market. Keith handles digital for national accounts and can provide radio rates and schedules for any of our 423 radio stations across 83 US markets.

If you need help growing in a single market or multiple markets in the US, Keith can coordinate your marketing buy and provide a complete marketing campaign that will reach your goals and stay on budget. He can help you grow your business and offer advice or direction to help you succeed with radio advertising, digital direct mail (e-mail campaigns), Keyword targeting and re-targeting, website design and hosting, reputation management and hyper-targeting with geo-fencing technology. Schedule a meeting to discuss your specific marketing needs.

Keith is an expert at targeting and hiring employees from competitors and is extremely knowledgeable when it comes to digital display targeting.

As an entrepreneur and business owner himself, Keith has a passion for helping other small business owners GROW their business.

Keith started in radio in 1986, as an intern at WINK 104. Since then, Keith has managed a fast food restaurant (McDonalds), a grocery store (The Cannery) and a convenience store (Pensupreme) . He served in the US Air Force Air National Guard for 14 years. (193d Special Operations Wing) He started and operated a web design company (Internet Strategies) , a magic shop (Hershey Magic), a custom minted coin company (Quality Challenge Coins), produced an improv comedy troupe (Don’t Break the Streak) and managed a comedy club (Harrisburg Comedy Zone).

In 2009 he and a friend went into business and started a new company (Gray Water Ops), that creates custom patches, lapel pins and coins.

In 2011 Keith returned to radio as a sales representative with Cumulus Media. Since then, Keith has worked selling radio for six different stations in Harrisburg, PA, six radio stations in the Ocean City, MD market and now back in Harrisburg, selling radio and digital direct mail campaigns for Cumulus Media nationwide.

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