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Daily Sales Tip – Always sell to people
This may seem obvious, but it cannot be emphasized enough: You are not selling to an organization or to a conglomerate, but to actual, real people. It is important to remember that all people are different, so you cannot sell the same way to everyone.
Second, no two sales are the same, even if they are made to the same company under similar circumstances.
To become a good salesperson, it isn’t enough to know how to sell. You must aim to become a people expert. It may sound shocking, but the best professional salespeople actually like people!
Remember, people buy from people -– they always will.
Source: Business coach/author Jonathan Farrington
If you work in Central Pennsylvania and own a business, I’d like to talk to you about working together to help you grow your business. Contact me at Keith.Hanshaw@Cumulus.com to request a meeting or call me at 717-443-4757
