Daily Sales Tip - Leveraging cause-related marketing opportunities

Daily Sales Tip – Leveraging cause-related marketing opportunities

khanshaw Daily Sales Tips January 25, 2017 | 0

We all know that radio gets results; however, there are some companies that still don’t appreciate the power of radio.

Cause-related marketing (CRM) could be the key that opens the door to companies that are not radio-friendly. If your station offers CRM opportunities, use those occasions to revisit non-radio prospects.

These companies might want to tie-in with the campaign, not so much for the radio element, but more for the charity they want to support.

Source: Brandeis C. Hall, RAB

If you work in Central Pennsylvania and own a business, I’d like to talk with you, about working together to help you grow your business. Contact me at Keith.Hanshaw@Cumulus.com to request a meeting or call me at 717-443-4757 or visit my website for more sales tips and marketing help! http://FreeMarketingHelp.org

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About Keith Hanshaw

Keith Hanshaw is a senior media consultant with Cumulus Media / Cumulus Digital, based out of the Harrisburg, PA market. Keith handles digital for national accounts and can provide radio rates and schedules for any of our 423 radio stations across 83 US markets.

If you need help growing in a single market or multiple markets in the US, Keith can coordinate your marketing buy and provide a complete marketing campaign that will reach your goals and stay on budget. He can help you grow your business and offer advice or direction to help you succeed with radio advertising, digital direct mail (e-mail campaigns), Keyword targeting and re-targeting, website design and hosting, reputation management and hyper-targeting with geo-fencing technology. Schedule a meeting to discuss your specific marketing needs.

Keith is an expert at targeting and hiring employees from competitors and is extremely knowledgeable when it comes to digital display targeting.

As an entrepreneur and business owner himself, Keith has a passion for helping other small business owners GROW their business.

Keith started in radio in 1986, as an intern at WINK 104. Since then, Keith has managed a fast food restaurant (McDonalds), a grocery store (The Cannery) and a convenience store (Pensupreme) . He served in the US Air Force Air National Guard for 14 years. (193d Special Operations Wing) He started and operated a web design company (Internet Strategies) , a magic shop (Hershey Magic), a custom minted coin company (Quality Challenge Coins), produced an improv comedy troupe (Don’t Break the Streak) and managed a comedy club (Harrisburg Comedy Zone).

In 2009 he and a friend went into business and started a new company (Gray Water Ops), that creates custom patches, lapel pins and coins.

In 2011 Keith returned to radio as a sales representative with Cumulus Media. Since then, Keith has worked selling radio for six different stations in Harrisburg, PA, six radio stations in the Ocean City, MD market and now back in Harrisburg, selling radio and digital direct mail campaigns for Cumulus Media nationwide.

Daily Sales Tip – Leveraging cause-related marketing opportunities