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Daily Sales Tip – Maintain a file of testimonials
Sales consultant/author Jill Konrath
Sales prospects who work in the same industry are prone to face similar challenges. That’s why top salespeople collect as many testimonials as possible from existing buyers.
Keeping a file of them allows salespeople to choose two or three testimonials that speak to a prospect’s biggest challenges.
Once prospects see evidence that a salesperson has helped their peers solve similar problems, they’re much more inclined to believe the salesperson can provide similar results for them.
It also creates the idea in prospects’ minds that the salesperson is someone who can provide definite solutions, as opposed to just selling products.
If you work in Central Pennsylvania and own a business, I’d like to talk with you, about working together to help you grow your business. Contact me at Keith.Hanshaw@Cumulus.com to request a meeting or call me at 717-443-4757 or visit my website for more sales tips and marketing help! http://FreeMarketingHelp.org
