by Sales executive David Rudnitsky
Sales is about interaction and there’s no better way
to interact with your customer than to meet him or her in person. That’s simply the best way to truly understand
customer needs and provide a solution that really matches those needs. It’s
win-win.
Meeting the customer strengthens the customer’s confidence in you and paves the
way for a long-term business relationship. It helps you learn what makes your
customers tick and what kinds of challenges they face in their work.
Naturally, that trust has to be earned. You must present your case clearly and
with confidence, take note of your customer’s replies (and actually remember
them next time!) and after the meeting promptly deliver what the customer expects.
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