What do your event sponsors really want? More tangible benefits beyond just visibility (read: signage), connections to personalities and talent, access to databases and mailing lists, and improvements in measuring the impact of their partnership programs.
Knowing your partner’s sponsorship priorities is critical to successfully securing new and increased sponsorship commitments. Make sure you have the authority to offer these elements in your next sponsorship sales appointments.
Source: Brandeis C. Hall, RAB
If you work in Central Pennsylvania and own a business, I’d like to talk with you, about working together to help you grow your business. Contact me at Keith.Hanshaw@Cumulus.com to request a meeting or call me at 717-443-4757 or visit my website for more sales tips and marketing help! http://FreeMarketingHelp.org