2300 Vartan Way Suite 130 Harrisburg, PA 17110

Daily Sales Tip – Remember who you’re talking to

Helping your business GROW through effective radio and digital marketing and advertising.

Keith Hanshaw, Media Consultant

Sales trainer Robert Menard

When meeting with a prospective customer, make your conversational tone one of respect. Suppose we carelessly utter to the prospect, “Do you know what I mean?” He or she just heard from us: “How could you possibly disagree?” A more respectful offering is, “I want to be sure I express this properly; so may I clarify?”

How about when the buyer poses the same question to us? Seize the opportunity to clarify the exchange of ideas by responding this way: Look into the buyer’s eyes and state inquisitively, “No, I do not quite understand. Could you tell me more?” This may also persuade the customer to state his/her position in a way that might reveal critical motivations.

If you work in Central Pennsylvania and own a business, I’d like to talk to you about working together to help you grow your business. Contact me at Keith.Hanshaw@Cumulus.com to request a meeting or call me at 717-443-4757!

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