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Daily Sales Tip – Asking the right questions

Helping your business GROW through effective radio and digital marketing and advertising.

Keith Hanshaw, Media Consultant

You need to ensure that you have rehearsed quality questions before you engage in client discussions. Jotting down a list of quality questions and rehearsing them live before making client calls or going on appointments is really helpful.

Once you’ve created a list of questions, meet with a colleague and ask them the questions. You want to ask your colleague to answer the question as a real customer. If you get valuable information or create a sincere dialogue, most likely you’ve got a good question. If the dialogue is limited, consider revising the question or create a series of follow-up questions.

Source: Sales consultant/author Dennis Kyle

If you work in Central Pennsylvania and own a business, I’d like to talk to you about working together to help you grow your business. Contact me at Keith.Hanshaw@Cumulus.com to request a meeting or call me at 717-443-4757

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